What is the Which? Trusted Traders Scheme? And what do they do?
When you’re investing in your home, choosing the right contractor can feel overwhelming. Whether you’re considering a roof replacement, roof repairs, a flat roof installation, or any other home improvement project, you want confidence that you’re dealing with a reputable company that will do what they say they’re going to do.
That’s one of the reasons why we chose to become a Which? Trusted Trader.
But what exactly is Which? Trusted Traders, and why should it matter to you as a homeowner?
It is an endorsement scheme so that homeowners can easily find a local, trusted trader.
They raise standards for all traders, making sure that you can find the right one for your project. These traders must reach their high expectations and comply with their code of conduct, otherwise they will be suspended or removed from the scheme.
Construction is the UK’s least trusted industry, that is why Which? Trusted Traders Scheme exists, to ensure that you can find reliable and professional traders for your needs.
Why We Chose to become a which? trusted trader
At JR Roofing Lancs Limited, we’ve always believed that trust is earned through professionalism, quality workmanship, and excellent customer service.
Becoming a Which? Trusted Trader wasn’t simply about adding another logo to our website. It was about demonstrating our commitment to operating our business to the highest standards.
Our team takes pride in delivering roofing work that meets current British Standards and manufacturer specifications, whether we’re installing a new slate roof, replacing a flat roof, carrying out leadwork repairs, or fitting roofline products. As a business, we’re committed to raising standards within the roofing industry. Independent accreditations and endorsements help us benchmark our processes and ensure we’re continually improving.
We also understand that roofing work can be a significant investment. That’s why communication, reliability, and aftercare remain a priority throughout every project. We believe customers deserve honest advice, clear quotations, and realistic expectations from the start.
And through being a Which? Trusted Trader, we can prove to you that our quality of work, professionalism and communication will always be kept to the highest of standards.
Why you should choose a Which? Trusted Trader
Studies show that 1 in 10 people, who hire home improvement traders, experienced low-quality work or financial losses.
This figure is exactly why the Which? The Trusted Traders scheme came to be in the first place, and why you should protect yourself by looking for accredited roofers.
They raise standards for all traders, making sure that you can find the right one for your project. These traders must reach their high expectations and comply with their code of conduct, otherwise they will be suspended or removed from the scheme.
Before endorsement, businesses are thoroughly assessed rather than simply listed in a directory. This provides an additional level of reassurance for homeowners.
All Which? Trusted Traders must follow a detailed Code of Conduct covering professionalism, honesty, customer care, health and safety, contracts, guarantees, complaints handling, and ethical business practices. The Code of Conduct requires traders to provide clear quotations, transparent pricing, and proper documentation, helping customers understand exactly what they are paying for.
If a dispute cannot be resolved directly between a customer and a trader, an independent Alternative Dispute Resolution (ADR) service is available through the scheme. This gives customers an additional route for support should a problem ever arise.Endorsement isn’t a one-time achievement. Traders must continue meeting the scheme’s standards to remain endorsed. Failure to comply with the Code of Conduct can result in removal from the scheme.
Which? Trusted Traders Awards
They hold Trusted Trader of the Month and Trusted Trader of the Year awards. This is to acknowledge companies that go above and beyond in terms of their consumer care, services they provide, and engagement with Which? Themselves.
In addition to endorsing businesses through their assessment process, Which? Trusted Traders also recognises companies that consistently demonstrate high standards of customer service, professionalism, and quality of work through its annual awards programme.
Awards such as Trusted Trader of the Month and Trusted Trader of the Year are designed to highlight businesses that have gone above and beyond in delivering positive customer experiences.
For homeowners, these awards can provide an additional level of reassurance when comparing contractors. While accreditations show that a business has met certain standards, award recognition can indicate a consistent track record of exceeding customer expectations over an extended period.
As part of our commitment to maintaining the highest standards, we have been recognised with both Which? Trusted Trader of the Month twice and shortlisted for Which? Trusted Trader of the Year awards. We are proud to have received this recognition, but we believe the awards are most valuable because they demonstrate the importance Which? places on customer satisfaction, transparency, and quality workmanship.
When researching any contractor, it’s worth looking beyond accreditations alone. Awards, customer reviews, case studies, and independent endorsements can all help build a clearer picture of a company’s reputation and commitment to its customers.
